If you’re looking for Corporate Social Responsibility (CSR) software, it can be difficult to know where to start. Many companies around the world are beginning to invest heavily in CSR due to legislation and because it’s becoming increasingly clear the impact that it can have on both employees’ and the public’s perception of their brand.
We’ve put together this guide to CSR software to help you make an informed decision when shopping around. Alternatively, if you’d like help in choosing the right CSR software for your unique needs then try our free GoMarketWise dynamic tool. We designed it to help you make that decision by providing a quick snapshot of the five best options for your business.
What is Corporate Social Responsibility?
CSR is an umbrella term that covers different ways that companies strive to do good in their communities. CSR holds businesses socially accountable for their actions. Stakeholders, employees and the public all seek businesses that have strong CSR practises – if a business looks after its communities, it’s more likely to look after its people, too.
Many CSR activities are philanthropic and volunteer based. While these activities can prove to be costly, the benefits are clear. By engaging your employees and the community with your business, CSR helps strengthen bonds between staff and company, while simultaneously boosting morale.
The larger and more visible a corporation is, the more it benefits from CSR. Being seen to be doing good is a valuable marketing asset.
Examples of CSR
There are a wide variety of changes that you can make in your business to improve your CSR output. Some examples of this are:
- Ethically sourcing ingredients/materials for your products.
- Contributing hours of community service in your area.
- Creating college/university initiatives to help further staff careers.
- Building strong links with charities.
- Work with local school programmes.
It’s worth engaging in CSR activities that align with your business ideals. Customers appreciate a logical link, like a pet shop supporting a local dog shelter.
Sustainability & CSR
A huge part of CSR is improving your business’ sustainability. A sustainable business is a win-win for everyone. Sustainability means you’re efficient, and less wasteful. Your business will be more resistant in case of a sudden market shift, and you’ll reduce your carbon footprint. Consumers are increasingly likely to buy into a company that looks after the planet. We recommend getting in touch with sustainability experts who can help save your business money in the long run (and save the planet!).
What does Corporate Social Responsibility Software Do?
CSR software is designed to help a corporation facilitate social responsibility tasks, while measuring their efficacy and accurately assessing success. At the end of the day, it’s important for a business to quantify the benefit of any practise; CSR is no different.
By utilising software to manage your CSR, you can glean valuable information about your successes and failures, adjusting accordingly. Much of this software will manage, administer, and track any initiatives that you are running. In addition to this, they’re designed to help share your accomplishments with customers, employees, and investors (arguably the most important feature of the software).
How do They Work?
The software creates a platform that can be accessed by all members of staff. Think of it almost like an in-house social media, where you can post activities, field volunteering, create your own fundraisers and much more.
The whole point of implementing this software into your workflow is to make the entire process as seamless as possible, saving you a bunch of time and resources! Gone are the days of clunkily organising a fundraiser over emails that have 100s of participants. With the right piece of software, you can easily manage and assess all CSR activities in one place.
What’s the best Corporate Social Responsibility Software?
We’d love to give you a one-size-fits-all answer here, but unfortunately it doesn’t exist. Every company has its own unique needs that can vary wildly depending on sector, company size and location.
You’ll want to consider:
- What are your requirements, and what is your end goal? There’s no point jumping in blindly unless you know what you want to get out of the software.
- What activities are you planning?
- What are your current processes? Are you working manually, or using another CSR software?
- Who are you currently working with, and are they willing to integrate into your software?
Learn More About CSR Software with GoMarketWise
At SustainIt, we understand that finding exactly the right tools to help boost your CSR efforts and business sustainability can be a daunting task. That’s why we recommend using our GoMarketWise tool!
Designed with convenience in mind, all you need to do is take a quick, five-minute questionnaire, and let the tool do the rest. It’s programmed to ask the right questions and get down to the nitty-gritty of exactly what you need, helping you to make the right choice.
Don’t want to take the questionnaire? Drop us a line for a free consultation. Our advisors are experts in getting software selection right. They’ll answer any questions that you might have, and find the perfect tool, every time!