Sugar Free Challenge Week

Sugar Free Challenge Week


A new challenge is yet to come! Here at SustainIt we are inviting people to join us for a sugar-free week; whether added to food or in the products we buy.

Sugar is one of the most controversial addictive substances now at the centre of the debate concerning health and food habits. According to the NHS, adults and children in the UK are consuming far too much sugar, contributing to a rise in obesity, diabetes and heart related problems which is costing the NHS billions of pounds a year.

The problem is mainly linked to the so called ‘hidden sugars’ that are spread over a wide range of prepared and processed foods and meals. From cereals to pasta sauces, from ketchup to mustard, lots of items we are consuming on a daily basis are packed with added sugars.

Carbs – like proteins and fats – are a fundamental component for a balanced and healthy diet, and getting rid of them all is certainly not an advisable thing to do. But avoiding refined and unnecessary sugars is definitely the way to go to improve our physical and mental health.

Across the web we found different experiences of people cutting out the added sugars from their diets, and the general feeling we got is that in spite of a hard beginning, spiced up with cravings and headaches, on the long run avoiding sugar can lead to a smarter, happier, healthier and fitter lifestyle.

So we thought, why not give it a go?

Rules of the challenge are:

  • Enjoy up to 2 portions of fresh fruit each day
  • Avoid all dried fruit and fruit juice
  • Your choice if you would like to avoid or use artificial sweeteners are allowed
  • For shop bought products the packet should display under 4g of sugar per 100g of weight


Sugar can be labelled as agave, cane juice, malt syrup, brown sugar, fructose, maple syrup, cane crystals/sugar, fruit juice concentrates, molasses, glucose, raw sugar, corn sweetener/syrup, high fructose, sucrose, honey, syrup, inverted sugar, coconut sugar.

Nicola’s Top Tip: If this challenge begins to make you feel tired and grouchy remember that you can have carbs i.e. potato, bread, oats (without sugar!) etc. that will give you the boost you need!

Join our Facebook event and check out our blog to see how we are getting on…or not!

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