Responsible Tourism Report 2011

Responsible Tourism Report 2011

07 February 2012 by

Our Responsible and Sustainable Tourism Report is now available. As the travel and tourism industry continues to grow there is an increased emphasis on responsible travel. During The World Travel Market  2011 we surveyed more than 200  participants to understand the industry’s experiences of responsible tourism and work out whether the industry really is engaging in the principles of sustainability. 


Our research uncovered that more than seven out of ten industry professionals including hoteliers, airlines, resorts and tourist attractions believe the travel and tourism industry could do more to reduce poverty and support sustainable local economic development in destination communities and only 18% of companies questioned have sustainable supply chains and procurement policies in place. 


When WTM delegates were asked to identify the key responsible tourism issue for 2012, the survey ranked ‘Increasing employee and customer engagement in sustainability’ as the top issue. With only 29% of respondents believing their company is doing enough to promote sustainability and responsible travel/tourism to its employees and customers. These two statistics coincide to unveil that the industry is informed and aware of sustainability on one hand but has a lack of employee and customer engagement on the other hand. 


SustainIt Managing Director Charlie Stockford explains: “Our survey shows that whilst there is increasing activity and concern around sustainable and responsible travel and tourism within the trade, many employees are not aware of what their own company is trying to achieve and therefore are unable to share it with their customers. We really hope that 2012 is a year where businesses start communicating and engaging far more with their employees about their sustainability and responsible travel programmes and that those companies who are just starting out realise the real positive impact a good sustainability programme can make to both their profitability and to the future of our planet.”

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